A NEW BREED OF HERO! ALAN PARTRIDGE BECOMES 'ALPHA PAPA'

Putting his best siege face on. Alan Partridge (Steve Coogan) in ALPHA PAPA. Images: STUDIO CANAL.

Roger Moore's greatest fan, yet unloved son of Radio Norfolk- the self-obssessed, self reliant, self-you-know-what iconic superstar of film, TV and airwaves, the developer of unfathomable shows for the UK CONQUEST channel and member of the Cadbury's Flake eating appreciation society (not just one at a time, but en masse!), Alan Partridge, as so well personified by Steve Coogan, is back. And this time he's taking us on the trip of a lifetime via digital 70mm- caught in the middle of a hostage crisis in the rave-reviewed ALAN PARTRIDGE-ALPHA PAPA, playing in cinemas across the UK and soon into cyberspace.

Crunch-time for Alan, alongside one of the hostages!

Bond had Blofeld, Luke Skywalker had Darth Vader, and Alan...well, he has a bloated, angry and disgruntled Irish radio personality, now put out to pasture as a fading star, Pat Farrell (brilliantly played by STAR TREK and HELL ON WHEELS' Colm Meaney), to lock comedy crisis horns with, of whom Alan has no choice but to be hostage negotiator to when his former colleagues, no matter how much he despises them, are taken gunpoint. The clock is ticking, and Alan has just 24 hours to succeed in his efforts to calm Farrell and stop his head being blown off with the rest of them. Trusty, faithful assistant Lynne (always brilliantly played with humiliated understatement by Felicity Montagu) and friend and former garage owner Michael (an impressive one step beyond comedy tour de force from Simon Greenall) are there to help, but will Alan's "medium-sized man in a small world" mindset ultimately prove his undoing?

Trailer: ▶ Alan Partridge Alpha Papa Trailer - YouTube